Tuesday 19 March 2024
 
»
 
»
Story

Hype Energy eyes growth in ME, Asia markets

DUBAI, February 22, 2017

Hype Energy drinks will return for the fifth year in a row to Gulfood 2017, the region’s largest food and beverage trade platform, aiming to further consolidate its footprint in the region while looking for expansion opportunities in Asia.

Internationally renowned as the lifestyle energy drinks brand, Hype Energy drinks sales and marketing representatives will be on-site to share their upcoming endeavours with F1’s Sahara Force India team, top music celebrities and urban sports; as well as the newest innovations and drinks to introduce to the FMCG beverage market.

“Gulfood presents a unique opportunity to display our full product range to a highly-focused trade audience seeking new flavours and innovative sugar-free and low calorie products that meet consumers’ changing preferences. Following a very successful show last year, our targets for Gulfood 2017 are to work with new distributors with an international network of major retailers and expand to new high potential growth markets,” said Bertrand Gachot, CEO of Hype Energy drinks.

Hype Energy’s sales forecast for 2017 is a minimum of 200 million cans, a 25 per cent increase from 2016. The global soft drinks market is expected to grow at a rate of 2.4 per cent worldwide this year, while the Middle Eastern and Asian markets are predicted to expand by 4.3 per cent over the next five years, showing immense opportunities and avenues for growth for Hype Energy.

Hype Energy is headed by CEO and former F1 racing driver and 24 Hours of Le Mans winner, Bertrand Gachot, who will be present for pre-arranged meetings at Hype Energy’s stand at Gulfood.

Hype Energy drinks are available in more than 45 countries spanning from the Middle East to Africa and North and South America. The company headquarters is in Dubai with satellite offices in Europe and the US. Hype Energy drinks are a more natural and premium way to enjoy energy drinks. – TradeArabia News Service




Tags: Gulfood |

More Miscellaneous Stories

calendarCalendar of Events

Ads