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Meat demand on the rise in Middle East

Gulfood's meat and poultry section draws 259 firms

DUBAI, February 19, 2017

With bullish forecasts emerging on the GCC’s consumption of meat and poultry, a specialised segment focused on the product range has drawn a huge international response for world-leading food and beverage exhibition Gulfood 2017.

The new Meat & Poultry sector, one of eight dedicated segments in the new sectorised layout of the giant Gulfood exhibition due to open its 22nd edition at the Dubai World Trade Centre (DWTC) from February 26 to March 2, has attracted 259 exhibitors from 35 countries including the biggest sector names from South America, Australia, the Far East, North America and Russia, said a statement.

The specialised show comes as meat consumption in the six GCC states, where meat features heavily in traditional diets, is predicted by research house Alpen Capital to climb to 4.3 million tonnes by 2019. Alpen’s GCC Food Industry Report highlights growing demand for healthy, organic and halal products from trusted sources.

The region’s increase in meat consumption is in line with the rising global trend of consumption of protein-rich foods, particularly organic and healthy produce with a strong, branded and most often halal provenance.  

According to market research provider Euromonitor International, with processed and red meat called into question recently over associated health risks, meat-oriented businesses are “likely to emphasise the benefits of meat consumption, such as the fact it contains important nutrients and high quality proteins. They are also likely to include a greater variety of less processed products in their portfolio.”

Agriculture consultancy Clarity estimates the region’s demand for organic food indicates a market worth about  $1.5 billion by 2018.

The growth in organic food consumption has not gone unnoticed with the Halal Food Information Centre saying success in the GCC could depend on fulfilling this demand. “GCC populations have changed their consumption patterns by turning to more healthy food products,” the centre said. “One of the reasons is that government sectors aggressively promote continuous measures to reduce the obesity problem in the region. Therefore, broiler manufacturers should follow this health trend of the GCC consumers by developing a variety of processed chicken products. Moreover, they should advertise that their products are good for health due to being a source of high protein but low fat food, making it even more attractive for consumers in the region.”

Region-wide health awareness campaigns are being credited with driving demand for healthier food as many consumers now pay more attention to their diet. This in turn has led to an increase in number of producers vying for a share of a market that is increasingly seeking healthy and trusted food sources, the statement said.

“Exhibitor feedback from 35 countries participating suggests this year’s show is uncovering new regional trends with demand for healthier options, especially organic products, on an upward curve,” explained Trixie LohMirmand, senior vice president, Exhibitions & Events Management, DWTC.

It’s not just the immediate GCC demand that exhibitors are looking to fulfil, but the wider Middle East and beyond served by the UAE’s buoyant re-export and transhipment trade. The US Meat Export Federation (USMEF) says its members are looking for a wider reach when they take part in the show’s ‘Taste of the USA’ pavilion.

Similarly, this year the Brazilian Trade and Investment Promotion Agency (Apex-Brasil) is bringing its largest delegation in history with 87 companies.
 
The Meat & Poultry sector is one of eight dedicated segments now housed within Gulfood, the world’s largest food and hospitality trade platform, which takes up all DWTC’s available indoor exhibition space and purpose-built temporary structures. The segmented approach is aimed at ensuring buyers make the most productive use of their time at the event by being able to more easily and effectively navigate it. The other features are: Beverages; Dairy; Fats & Oils; Health, Wellness & Free-from; Pulses, Grains & Cereals; Power Brands and World Food.

Returning to Gulfood for a third consecutive year, Halal World Food will further cement its standing as the world’s biggest annual Halal food sourcing trade show. Previously, exhibitors’ products included in the show-within-a-show concept were spread across the entire exhibition, but the new sectorised format will see most Halal-certified products move to the dedicated Meat & Poultry zone.

Gulfood 2017 is a strict trade-only event and is open to business and trade visitors. The show is open 11 am-7 pm from February 26 to March 1 and 11 am-5 pm on March 2. Visitors can pre-register at www.gulfood.com to save Dh150 (US$40) on the on-site entry fee of Dh350 ($95), the statement added. – TradeArabia News Service
 




Tags: Meat | Poultry | Gulfood |

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