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Belgian waffles brand makes Bahrain foray

MANAMA, October 11, 2015

Wafflemeister, which claims to be the world’s first brand selling authentic handmade Belgian waffles, announced its entry into the Bahrain market with the opening of its first outlet in Seef Mall Muharraq, a report said.

Bahraini home-grown enterprise Al Rashid Group (ARG) is one of the investors in the brand’s local franchise manager and ARG chairwoman Shaikha Hind bint Salman Al Khalifa inaugurated the outlet in the presence of Wafflemeister’s founder and chief executive Alexander Troullier, reported the Gulf Daily News, our sister publication.

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