Dabur Egypt, a leading personal care products company in Egypt, has posted earnings EGP368 million ($48 million) in sales during the fiscal 2014-2105, marking a 28 per cent increase over the previous fiscal year.

Dabur also posted a 30 per cent growth in profits for the same period when compared with previous year’s financial results.

The company has revealed its plans to increase its productivity by investing EGP40 million ($5.2 million) for the current financial year--falling in line with its strategy for horizontal expansion in the country.

The investment will be placed into the company’s dedicated projects with an aim to increase productivity; training and development to support its growth in market share, particularly in products related to hair, skin and oral care segments. In addition, Dabur Egypt aims to boost its profitability by 25 per cent every year until 2018 and position the company as a key player in Egyptian market.

Ashish Jassoria CFO, Dabur Egypt, said: “After an excellent financial year 2014-15, Dabur Egypt has plans to invest EGP40 million to increase its production capacity, new warehouses and Capex.”

“Moreover, we will also launch new brands in the Egyptian market that will complement already existing ones, including Vatika Alfa range shampoos, new Fem USA variants  and other new categories with an aim to see a 25 per cent growth annually in sales. Dabur Egypt has managed to carve a niche for itself with a long and successful track record over the last few years reflecting its leading position in the country.”

Dabur Group campaigns feature prominent Arab celebrities such as Dina Hayek, Dorra Zarouk, Melissa, Razan Maghraby, Maria, Mai Saleem, Elham Wagdy, Ola Ghanem and many more which has resulted in market leadership of many of its successful brands. – TradeArabia News Service