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Saudi experts discuss the future of wellness industry 


JEDDAH, May 12, 2015

Experts and senior directors from the flourishing beauty, wellness and personal health industry in Saudi Arabia met recently to discuss ways to maximise growth opportunities and how to meet future challenges brought about by an increasingly competitive and changing market.

The meeting served as a prelude to Saudi Health and Beauty (SHB), a industry leading exhibition, which will run from November 25 to 28 .

The organisers and participants shared valuable information on the latest market trends, examined key issues and proposed measures that will enable the industry to move forward and develop further.

Among the issues that elicited the biggest concern at the meeting included the education of consumers on how to choose between different beauty, wellness and personal care brands as well as challenges in Saudi Arabia’s regulatory environment, and how to develop human resources and feminisation within the industry.

John Tappin, exhibition director, said: “Clearly, there is still a lot that needs to be done in order to help the industry expand.

“And, it is truly a positive sign that key players within the industry have agreed to unite in this meeting and discuss how to take the necessary steps to address these issues and make a wide range of product and service solutions more available to consumers.”

Rena Garabedian, general manager for Claude Maxime opened the debate, saying:  "There is no doubt that this meeting is very important as it carries many benefits to all parties. This session has led to a convergence of views and acquaintance with other participants in the exhibition which we hope that being organised every year.”

“Human resources are very important in the health and beauty sector. This is added to the essential element of skilled manpower with extensive experience especially in light of efforts to provide a feminist environment for this industry. Providing ongoing training, awareness and education to the consumer is also a very important in this regard. This is one of the most important roles played by the exhibition as we can see its direct impact on educating consumer.”

The other topics and issues discussed at the meeting included further discussion on the importance of holistic wellness and beauty inside and out; problems faced by salon owners and solutions resulting from the government’s important feminisation initiative; and how to increase the availability of a wider range of world-class products and services in the market.

The exhibition caters for the complete beauty and wellness industry, from premium and niche beauty brands to organic products, and wellness brands that help women look after their personal health and well being.

John Hooke-Tappin, show director, said: “All of our esteemed colleagues have talked about the importance of training, education and the raising of awareness regarding beauty and wellness in the Kingdom of Saudi Arabia.  

“We challenge the beauty and wellness industry to develop actions on how to educate consumers, and we look forward to analysing these actions in our next steering committee meeting to be held before Eid (Hajj).”

The kingdom’s health and beauty industry is currently worth $17 billion, with local women spending $3,800 per capita on personal care and cosmetics, he added. - TradeArabia News Service




Tags: Saudi | industry | Beauty | wellness |

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