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Sony Pictures Studio, Smurfs Zone to come in Dubai

DUBAI, October 20, 2014

Sony Pictures Studio and Smurfs Zone will come up at motiongate Dubai, a Hollywood-inspired theme park taking shape at Dubai Parks & Resorts, the newest leisure and entertainment destination in the UAE emirate.

The new attractions will be set up under an agreement between Dubai Parks and Resorts, a Meraas Holding company, and Sony Pictures Consumer Products and International Merchandising, Promotion and Services (IMPS).

The Sony Pictures Studio and Smurfs Zone will contain 12 themed attractions inspired by popular Sony Pictures theatrical releases, including ‘Cloudy with a Chance of Meatballs’, ‘Hotel Transylvania’, ‘Ghostbusters’, ‘The Green Hornet’, ‘Underworld’, ‘Zombieland’, in addition to hosting the world’s favourite little blue characters ‘The Smurfs’.

Raed Al Nuaimi, CEO of Dubai Parks and Resorts, said: “motiongate Dubai has been designed to span a breathtaking 4 million sq ft of Dubai Parks and Resorts and is anticipated to attract three million visitors annually. We welcome Sony Pictures’ and IMPS’s presence at motiongate Dubai. With their legacy of excellence in entertaining audiences, we are confident Sony Pictures and the Smurfs Zone will add an exhilarating new dimension to the Middle East’s entertainment landscape.”

Gregory Economos, senior vice president, global consumer products, Sony Pictures Entertainment, said: “We are very excited to partner with Dubai Parks and Resorts to create compelling attractions that extend our most iconic brands into the themed attractions.”  

Veronique Culliford, president, IMPS said: “The Smurfs have enjoyed a legacy of over 50 years. It will be thrilling to have the Smurfs Zone entertain children and adults in this new destination at motiongate Dubai.”
 
Featuring four unique zones, inclusive of the Sony Pictures Studio and Smurfs Zone, motiongate Dubai is set to take visitors on a cinematic journey of discovery, bringing to life some of the most recognisable Hollywood icons from the big screen. The park will leverage latest-in-technology attractions and new-generation rides to offer a distinctly unique, high-value entertainment experience.

Dubai Parks and Resorts unveiled the blueprint of the mega leisure and entertainment destination in September 2014. Phase-1 of the development will comprise Bollywood Parks Dubai, Legoland Dubai and motiongate Dubai. Centrally located between the three theme parks, Riverpark will serve as an entrance plaza featuring a mélange of retail, dining and entertainment options. The project will also host Lapita Hotel, a themed family hotel.

Strategically located in Jebel Ali between Dubai and Abu Dhabi, Phase-1 of the mega project is scheduled for completion in 2016. – TradeArabia News Service
 




Tags: Sony | Smufs | motiongate Dubai |

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