The Dubai-headquartered Kcal Healthy Fast Food healthy fast food brand is planning a broad franchising expansion that aims to introduce a radically unique approach to the existing fast-food networks.

Following intensive preparations and a successful roll-out of six outlets in Dubai over the recent past, the brand's principals Mark Carroll and Andreas L Borgmann are set to announce details of the brand’s ambitious plans for the second half of 2014 and beyond.

Carroll said: "We felt that there was a huge and gaping hole in the industry.  There was absolutely nothing similar for a person who valued his nutrition, wanted to break away from the traditional fast-food offerings and yet needed a meal that was healthy, tasty, available immediately and, why not, fun!”

This quickly became the platform which saw Kcal deliver calorie-controlled healthy fast food through conveniently located outlets, as well as meal plans with Kcal Extra, their parallel bespoke delivery service business pillar, which now serves thousands of meals per week.

Commenting on the recent exhaustive revamp of their menu, as well as the soon to be open sixth outlet in JBR, Borgmann said: “We are happy to have answered the expectations of a growing consumer segment and have quickly become recognised as game-changers in the industry. In my eyes, we are broader than just nutrition and have become recognised as the brand associated to people who seek a healthier and better lifestyle." – TradeArabia News Service