Man’oushe Street, a leading Middle Eastern eatery that serves traditional, home-styled street food, has signed a new franchising agreement with United Business Development (UBD), a Qatar-based restaurant management group.

 

Under the deal, UBD is set to open 12 new Man’oushe Street branches in Qatar, said a statement.

 

Jihad El Eit, founder and CEO, Man’oushe Street, said: “We are very upbeat with this new franchising agreement with UBD, which is reputed to be one of Qatar’s leading restaurant management groups. This partnership wholly reflects the growing popularity of the Man’oushe Street brand—which has now become a crowd favorite for healthy and filling meals among diners in the region.”

 

As part of the franchising deal, Man’oushe Street will provide training to new employees and the regular supply of all raw materials needed for the operations of the new branches from the central kitchen.

 

It will also conduct regular quality audits and inspections to ensure that these new franchises will continue to maintain the high-quality of service, food and its facilities.

 

Abdul Aziz Al Kholaifi, chairman, UBD, said: “We have been following the success story of the Man’oushe Street chain of restaurants and have been very impressed with their achievements—which is evident in the growing popularity of their signature menu of mana’eesh, bureks, wrap sandwiches, and sweets. 

 

“We are confident that our in-depth understanding of the food and beverage market will allow us to successfully leverage the Man'oushe Street brand across today's consumers in Qatar.” - TradeArabia News Service