Johnson's Baby has announced the launch of the new 'Baby Grandparents Frame and App', which will help make distances smaller and bring families closer by allowing parents to instantly share photos with their children’s grandparents.

The new Apps comes handy as the vast majority of grandparents in the Middle East are not familiar with technology and therefore aren’t engaged in any social platform, said a statement from the company.

Nurturing close relationships between grandparents, parents and children is so important for everyone in the family, but due to long distances and busy lives this can be challenging for many expat families living in the Middle East.

Grandparents therefore miss out on many special moments in their grandchildren’s lives, it stated.

All people need to do is download the App to their iOS or Android smartphone, set up the Wi-Fi enabled digital frame in their
parents’ home and then they can snap away and share their special moments instantly, without grandparents having to use any technology.

So grandparents can share in their grandchildren’s first steps, birthday parties and holidays no matter where they are in the world, said the sttatement.

 “For more than 125 years Johnson's Baby has been caring for babies and families. We understand how important it is to maintain a strong bond between parents, grandparents and children,” remarked Naureen Mohammed, the marketing manager,  Johnson's Baby, Mena and Pakistan.

“We hope that by raising awareness of this app Johnson's Baby can help families of expats living across the Middle East to share their indescribable moments,” he added.-TradeArabia News Service