‘Looking good’ vital to achieving goals: study
Jeddah, October 7, 2013
Most women believe that ‘looking good’ is an essential factor in achieving their goals, according to a recent research.
Almost half of the women researched in Saudi Arabia admitted that they would avoid a personal or professional meeting if they did not feel their best, said the Jergens research.
The research was in conducted in Saudi Arabia and the UAE, in conjunction with YouGov Siraj among 500 women between 20 and 35 years of age.
Brand reputation and peer-to-peer recommendation have been identified as the main factors driving the growth of the Gulf beauty industry, said the research.
A quarter of women in Saudi Arabia and the UAE spend up to $135 per month on beauty products, it said.
The Saudi market is predicted to see a 6 per cent increase in overall sales of beauty and personal care by 2017.
“The launch of the Jergens Creams collection marks our entry into a new product category. Previously, our portfolio was focused on lotions but extensive market research we have conducted in the Middle East has revealed high usage of moisturisers among women, leading to the expansion of our product line in the region,” said a Jergens spokesperson.
According to the survey, two out of five women apply body moisturiser multiple times daily with 49 per cent of Asian expats in the UAE applying body moisturiser as much as three times a day.
The Jergens creams collection, now available in stores in the UAE and Saudi Arabia is formulated for long-lasting hydration, deep conditioning and visibly healthier-looking skin, said a statement.
The collection is available in four fragrances including enriching shea butter, softening musk, hydrating coconut milk and soothing aloe vera. - TradeArabia News Service
More Miscellaneous Stories
- 4 UAE companies in race for agri innovation awards
- Stage set for Bahrain Animal Production Show
- Amphibious boats make global debut in Dubai
- Dubai chamber F&B group sets roadmap for 2014
- Feminisation drive costs $213m to Saudi firms
- US interiors firm opens MEA base in Dubai
- Saudi 'spends $1.6bn on energy drinks'
- Farmer is jailed for raping housemaid in Bahrain
- Bahraini mother recounts firebombs agony
- Guard foils masked ATM robbers in Bahrain
- Bahraini on Arab world's 'most powerful women' list
- Latest kitchen technology at Sharjah event
- Number of HNWIs in Africa to double by 2023
- World boxing legend to visit Bahrain
- UAE road accidents decline by 23.5pc
- Top businesswomen in Bahrain honoured
- Death penalty sought for Bahrain terrorists
- Girl, 9, dies after fall from 8th floor in Abu Dhabi
- Lebanese café brand opens Dubai outlet
- Bahrain poultry firm told to step up safety
- Customer dies in Bahrain cafe brawl
- Bahraini boys hurt while planting bombs
- Philips, Ericsson launch LED street lighting
- DuBiotech to set up first Halal safety lab
- Jotun to supply coatings for Makkah Station
- Raytheon wins $655m Kuwait Patriot deal
- Alwaleed Foundation lights up 3 Saudi villages
- Poultry farms strike may trigger shortages in Bahrain
- Oman seals Victoria food security pact
- Saudi woman, 80, donates $133m to charity