Alshaya, Babel sign franchise deal
Kuwait, October 7, 2013
MH Alshaya Co, a leading retail franchise operator, has signed a deal with Afkar Holding Group, the Lebanese Babel restaurant operator, to expand Babel across the Middle East and North Africa.
The first Babel restaurants, to be managed by Alshaya, are expected to open in Kuwait and the UAE, each with the distinctive design and architecture that characterises the brand, said a statement.
The brand was established in Lebanon in 2009 and introduced the tastes and flavours of traditional Lebanese cuisine, reinvented with a contemporary twist and using high quality ingredients, it said.
Dory Rizk, CEO of Afkar Holding Group, said: “At Babel we are committed to bringing our customers a compelling hospitality experience that explores the complexity of Lebanese cuisine and delivers outstanding service and ambience.”
Mohammed Alshaya added: “We are delighted to be able to bring this outstanding Lebanese dining concept to new markets, further broadening the diversity of dining choices that we are able to offer our customers.” - TradeArabia News Service