Dubai Cares anti-poverty drive a success
Dubai, August 13, 2013
Dubai Cares has successfully completed its “End Poverty. Educate Now.” Ramadan campaign, which ran throughout the month to provide the UAE community with several opportunities to support children living in poverty globally.
The campaign aimed to highlight the vital link between the reduction in poverty rates and increased access to quality education, more specifically on primary education as the first step towards enhancing a child’s physical and intellectual development.
Tariq Al Gurg, CEO, said: “The on-ground realities that I have personally witnessed during my field visits to some of the world’s poorest countries do not need any statistics to highlight the plight of the people, especially children.”
“The impact that lack of education has had on their lives is evident, and this is what our 2013 Ramadan campaign aimed to highlight among the people of the UAE, encouraging them to support our efforts in bringing about a positive change in the developing world,” said Gurg.
The campaign included a 20-day community engagement activity at The Dubai Mall, where an interactive Dubai Cares stand sponsored by Damas aimed to firmly establish the link between access to education and reduction in poverty, in a visually attractive manner.
Black and white posters on tiles showing children living in poverty gradually transformed into a colored image representative of children receiving education. The change took place every time a donation of Dh50 ($13.6) was made in support of the campaign.
As part of the campaign, companies in the UAE were also given the opportunity to support Dubai Cares by making a direct financial contribution. - TradeArabia News Service