Wadi makes splash in booming MICE market
Abu Dhabi, June 18, 2013
Wadi Adventure is making a splash in the Meetings Incentives Conferences and Exhibitions (MICE) market, as more UAE companies look to raft, kayak and surf their way through traditional team-building exercises than ever before.
Tthe region’s first man-made facility to offer white water rafting, kayaking and surfing to visitors, Wadi Adventure is located next to the stunning Jebel Hafeet in Al Ain.
Boasting three white water rafting and kayaking runs, the park also features a surf pool with high wave generator, rope course, climbing wall, zip line and food and beverage outlets.
The popular adventure park has seen 30 per cent growth in corporate group bookings since opening in April 2012 and anticipates this figure to grow up to 50 per cent by the end of this year, said a statement from the company.
Wadi Adventure has quickly become a must-visit destination for UAE residents and visitors seeking a thrill. Now the Tamouh-developed facility has increased its MICE offering to include bespoke team building packages for the growing number of companies looking for team days-out-with-a-difference.
“The MICE market holds high-potential for Wadi Adventure, where we are currently seeing increasing interest,” said Darren Cavill, the general manager of Wadi Adventure.
“Having quickly established ourselves as a must-visit destination with the UAE’s visitors and residents, professional sportsmen and enthusiasts, we now look forward to growing our business further into the group bookings market.We have refined our existing offering to accommodate growing interest from local and international companies,” he added.-TradeArabia News Service