McDonald’s marks National Breakfast Day
Dubai, March 26, 2013
McDonald’s announced that more than 200,000 free egg McMuffins were served to customers across 11 Middle East Markets on National Breakfast Day on March 18.
Dubbed the world’s biggest breakfast ever, National Breakfast Day saw more than 9,500 crew members in 325 McDonald’s restaurants across the Middle East serve hundreds of thousands of customers in just one morning.
National Breakfast Day marks the first time McDonald’s has initiated an international celebration of this scale; more than 20 other markets across Asia and Africa also participated in what is considered the brand’s most successful international breakfast event.
Yousif Abdulghani, managing director of McDonald’s in the Middle East and Africa, said: “We are absolutely thrilled by the positive response to National Breakfast Day across the Middle East.”
“The goal of the celebration was to demonstrate to our busy consumers that McDonald’s is an affordable and tasty way to start the morning; we believe we were incredibly successful in doing just that on March 18.
“National Breakfast Day is one step in a journey towards promoting and communicating our breakfast offerings across the entire Middle East. We want our customers to know that a busy schedule shouldn’t compromise a satisfying start to the day, and we believe that a McDonald’s breakfast is the perfect solution,” he added.
Egg McMuffins are an iconic handheld breakfast consisting of a fresh Grade A egg, chicken roll and a slice of melted cheese, held together by a freshly toasted English muffin. First introduced in the US in 1971, the McMuffin range is now the brand’s signature breakfast offering, with more than 1.2 billion sold per annum worldwide. – TradeArabia News Service