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Abhishek Gupta

Singapore coffee brand to expand in UAE

Dubai, October 31, 2012

Mainboard listed Food Empire Holdings, a major Singapore based food and beverage group, will expand the presence of Klassno, one of its leading coffee brands, in the UAE.

Klassno is currently available across all the major hypermarkets and supermarkets in UAE. The products will also be available in over 500 hypermarkets across GCC region.

As per published reports, UAE has been the fastest growing market by volume for coffee in the world with coffee volume sales expected to register an 80 per cent growth from 2009-2014.

“Coffee is an integral part of the Arab world and we aim to provide them with the best blend that we have developed over the years and currently enjoyed by people across the globe, said Abhishek Gupta, country manager, Food Empire, Middle East.

“We wanted to redefine the concept of coffee making and drinking in the Middle East and our coffee masters after years of research have developed a perfect blend that suits the tastes of our customers in the region.

“We have experienced a great demand for our products from across the region and will be expanding our presence across more locations in UAE and the region in order to address this growing demand,” he added.

In the Middle East, Klassno brand includes instant cappuccinos which are available in 5 distinct flavours – Irish Cream, Mocha, Gold, Latte and Traditional.

Other products under Klassno include 3-in-1 coffee mix, 2-in-1 coffee mix (without sugar), hot chocolate mix, non dairy creamer in addition to  instant coffee in jars - Rich Arabica (agglomerated coffee) and Gold (freeze dried) coffee. The company acquires coffee beans from across the globe to create the perfect blend.

“From production through to tasting, nothing is taken for granted. One can start a whole new tradition with instant coffee as each packet delivers the intense, smoky flavour loved by the customers. This is why every cup from our blend delivers the ultimate coffee experience. We aim to put our wealth of experience gathered over the years in every cup of coffee that we produce,” added Gupta.

Since its public listing in 2000, Food Empire has won numerous accolades and awards including being ranked as one of ‘The Most Valuable Singapore Brands’ by International Enterprise Singapore, the lead agency driving Singapore’s external economy.

“In a competitive market, price and packaging are integral factors in a customer’s decision making process but ultimately, it is the experience that etches a favourable impression in the consumer's mind,” Gupta continued.

“We strongly feel that this is the key factor that enables Food Empire’s products to enjoy exponential growth. We are able to repeat our performance year-on-year because of our undying commitment to quality and constant reinvention to make great products even better,” he concluded. – TradeArabia News Service




Tags: UAE | Dubai | Singapore | Coffee brand | Klassno |

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