Jumeirah takes 'the noodle house' to Kenya
Dubai, October 2, 2012
Jumeirah Restaurants, the restaurant division within the Jumeirah Group, has signed a licensing agreement with Global Hotels Management Africa that will take its key growth brand, the noodle house, to Kenya.
The agreement was signed between Phil Broad, managing director of Jumeirah Restaurants, and Masood Hashim, CEO of Global Hotels Management Africa. It will see seven noodle house restaurants opening in Kenya over the next five years.
The first noodle house restaurant is set to open its doors in Nairobi in early 2013 followed by a location in Mombasa.
The noodle house's move into Kenya is in response to a growing demand for great-quality restaurants in the market and the noodle house sits perfectly in the casual dining segment of the territory.
The noodle house serves delicious South East Asian cuisine in an informal yet stylish environment that takes inspiration from the food and nightlife of exciting cities such as Hong Kong, Shanghai, Bangkok and Jakarta.
Broad said: "I have had the pleasure of experiencing Kenya on numerous occasions and we are excited about taking the noodle house brand to this dynamic country. The partnership with Global Hotels Management Africa is another significant step forward in the implementation of our international growth strategy.”
“The collaboration provides us with another opportunity for the worldwide expansion plans of our home-grown brand. With extensive expertise in the food and beverage sector and a proven track record, Global Hotels Management Africa is the perfect partner to develop and operate our brand in Kenya."
Masood Hashim, CEO of Global Hotels Africa, said: "We are delighted to be working with Jumeirah Restaurants on this exciting opportunity of taking the noodle house to East Africa. We do see significant growth opportunities in Kenya and the noodle house fits in extremely well with our planned growth strategy.
“We have previously worked with Jumeirah Restaurants on other projects and have been delighted with the strong support that they have provided to open and operate this wonderful brand." – TradeArabia News Service