Ogilvy wins big at Dubai Lynx awards
Beirut, March 20, 2012
Memac Ogilvy & Mather picked up a total of 30 awards across their Dubai and Tunisia offices at the 2012 Dubai Lynx Awards, one of the leading festivals and awards events for creative excellence in the Middle East.
The night’s final earnings included two Grand Prix, 17 Gold, 4 Silver and 7 Bronze trophies.
Dubai’s Sprite Cricket Stars campaign for Coca-Cola won two Grand Prix in the categories of Outdoor and Promo/Activation.
The agencies created a cricket tournament modelled on the Cricket World Cup, turning humble construction workers into cricket stars. The series of trials, practices, group stages and playoffs ran over six months ending in finals at the Dubai International Cricket Stadium. The campaign represented a total of 153,300 labourers from the UAE with over 42,000 entrants to the tournament and 6,000 fans who attended the finals.
The return of Dictator Ben Ali was an engagement campaign created by Memac Ogilvy Label Tunisia to re-activate people's political engagement with a strong and effective reminder that their vote counted. The campaign won Gold in Direct, Gold in Media, Gold in Outdoor and Gold in Film, accompanied by one Bronze trophy in Media.
Edmond Moutran, chairman and CEO of Memac Ogilvy & Mather Holding, said: “This is an outstanding accomplishment for the entire network who will continue to shine as it grows bigger by winning the awards in almost all categories and channels. I can’t describe my joy in receiving 30 trophies in the same night.”
“2012 Dubai Lynx Awards proved to be one of the best ceremonies with top agencies competing for best campaigns. Great creative work was presented for small and big brands. The competition this year was at its highest levels which makes us even more proud to be winners in an industry that has presented top creativity,” said Osama El Kaoukji, chief creative officer of Memac Ogilvy & Mather Holding.
Memac Ogilvy & Mather was also a close runner up for the title of Agency of the Year claiming second and third spots, and Network of the Year coming in at second place. – TradeArabia News Service
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