Gold-filtered water comes to Gulf
Dubai, January 17, 2012
A Canadian mineral water company has entered into a deal with Dubai-based Number 1 General Trading for distribution of Gize, its gold-filtered natural mineral water, in the Gulf and Yemen.
Luxembourg-based Canadian Mineral Water company said the non-alcoholic luxury drink was being introduced in the region following its successful Europe launch in 2010.
Speaking about the novel drink, Babak Alikaram, export manager at Canadian Mineral Water said, 'The source of the luxury, gold-filtered natural mineral water is located at Spa Springs (Nova Scotia) in the extreme east of Canada.'
'As it passed through layers of rocks that formed more than 200 million years ago, it achieved a purity and degree of mineralization that is of exceptional quality and without equal. This water was already praised as a fountain of youth and a healing spring 500 years ago,' he explained.
A special gold-filtering process results in a deluxe mineral water – perfect and with an unmistakable flavour that pleases even the most discerning palates, said Alikaram.
However, the filtration process does not change the composition of the liquid - the water does not contain fragments of the precious metal.
'Gize is not only available in its classic, pristine form with and without carbonation as Gize Still and Gize Sparkling, but also in four sophisticated compositions: Lemon-Elderflower, Raspberry-Ginseng, Pear-Vinegar and Pineapple-Coconut,' he added.
On the Gulf partnership deal, Alikaram said he was looking forward to the teamwork with partner Number 1 General Trading.
“Our new partner offers everything an extremely successful cooperation needs. To us it is important to work with companies that support our strategy, companies that love luxury and share our enthusiasm for the special things in life,” he added.
Babak Jasem M. Alshehhi, chairman at The Number 1 General Trading, said the Gize co-operation arrangement was a great enrichment for its product range.
'Gize is a top-tier water. With its exciting flavours and unique gold-filtering process, we were spellbound at once,' he remarked.
'We see great potential in this product, which is particularly suited as an aperitif, an accompaniment to a one-of-a-kind dinner or as a mixed drink – for all those who wish to enjoy in style,' he added.
Seeing its popularity in Europe, exclusive partners were now marketing this non-alcoholic luxury drink recommended by master chefs and sommeliers worldwide to select customers in the luxury industry, star-rated hotels and restaurants, gourmet dealers and spas, said Alshehhi.
The Canadian mineral water also presents itself at international events of the highest reputation such as e.g. at polo matches or in the league of dream sports cars, the GT3 racing series, he added.-TradeArabia News Service