Saudi Telecom Company (STC) has bought a further 20 per cent stake in UAE digital media firm Intigral for SR90 million ($24 million), the telecoms operator said on Wednesday.

The deal will raise STC's stake in Intigral to 71 per cent, with the operator funding the purchase through its own reserves.

'The move is consistent with the strategy to focus on providing content services that are important to many of its customers,' STC said in a statement posted on the Saudi bourse website.

Intigral provides content on mobile phones, television and the Internet for telecoms operators and Internet service providers.-Reuters