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Samsung begins ‘Hope for Children’ drive

Amman, December 11, 2011

Samsung Electronics Levant recently launched the second phase of its ‘Hope for Children’ campaign on Facebook, to collect donations for the benefit of the SOS villages in Amman and Irbid to be sent by the ‘Bus of Hope’ on December 18 and 20.

In line with the electronic company’s corporate social responsibility, the vision of the campaign which was launched globally is to highlight the importance of children’s health and education.

In the region, it was started by visiting the SOS villages of Jordan, Lebanon and Syria in June 2010, a statement from the electronics giant said.

Sang Sok Roh, president of Samsung Electronics Levant, said: “We at Samsung truly believe in the value of children’s health and education for their future well being. And here we are once again, continuing the journey we started more than a year ago, as we believe in sustainable community activism.”

“This campaign signifies the necessity to sustain proper health and education needs for the underprivileged children. And Samsung Electronics will continue to explore the various opportunities to make an impact on these children’s lives and a chance for a brighter future,” he added.

The facebook ‘Hope for Children’ campaign encourages fans on the Samsung Levant page to donate books, clothes and also to volunteer in the giving of the donations and participate in the entertainment activities of the day.

The company has also placed a booth to receive encouraging letters during the Samsung Amman International Marathon sport village which was held in October 2011, the statement said.

These letters will be attached to the books that Samsung will donate to the children of the SOS villages this month, it said. – TradeArabia News Service




Tags: CSR | campaign | facebook | Samsung Electronics Levant | Hope For Children | SOS Village |

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