Leading waste management company in the Middle East, Averda, recently planted 650 trees, as part of the UAE’s first tree planting programme managed by Goumbook, ‘Give a Ghaf’.

All 650 tree seeds were planted at the Al Awadi Field Study Center in Sharjah, at an event which was attended by members of the company’s dedicated team, including top executives and staff members’ families.

Averda also launched the reverse vending machine (RVM) at the Future Green Exhibition earlier this year. The RVM represents a revolutionary and exciting new initiative allowing consumers to recycle, a statement from the company said.

They deliver a simple message- recycle, redeem, reward; with consumers receiving redeemable points for every recyclable material deposited into the machine.

“The response we received to our RVM at Future Green was thrilling and extremely encouraging, with 650 cans and plastic bottles being deposited in just one day. It is proof that, given the means, the people of the UAE are keen to recycle and to play their part in ensuring a greener future for their community and country,” said Georges Barakat, director of marketing and communication, Averda.

“We pledged one tree to ‘Give a Ghaf’ for every recyclable material deposited into our RVM, and it is with great pleasure that we were able to fulfill this pledge to such a happy extreme. The public of the UAE should be proud of themselves for contributing to such a worthwhile cause,” he said.

Goumbook launched the tree planting programme a year ago to encourage people in the UAE to plant Ghaf trees and help protect one of the world's most valuable symbols of the living desert.

“Averda’s outcome as a result of its participation in the Future Green exhibition is exactly the outcome that we were aiming for with our green-focused event,” said Tatiana Antonelli Abella, co-founder, Goumbook.

“This is a significant achievement for Averda and Future Green, and is a testament to the power of such events for encouraging environmentally-friendly practices across the country,” Abella added. – TradeArabia News Service