Barista contest: Matt too good
Dubai, November 20, 2011
Matt Toogood bested a competitive field of 21 of the UAE’s top baristas to emerge as the winner of the 3rd UAE Barista Championship.
Toogood will travel to Vienna, Austria in 2012 to represent the UAE in the prestigious World Barista Championship.
This year saw a new class of competitors from across the UAE come together to battle for the prestigious title of UAE Barista Champion and a chance to represent the country on the world’s stage, said a statement. The event was held as part of the Coffee and Tea Festival.
Ryan Godinho, the operations manager of International Conferences and Exhibitions, the organisers of the event, said: “Since its inception in 2009, the National UAE Barista Championship has come a long way in establishing a higher level of professionalism among competitors. Matt Toogood has definitely raised the bar at this year's competition and his mere spirit and determination will do us proud at the World Barista Championship in June 2012.”
Head Judge Ross Quail, 2010 president of AASCA and general manager of St. Ali and Sensory Lab Roasteries, Australia, also added “The skill set and enthusiasm was nothing short of impressive and it will only improve with every successive competition as more companies and baristas see the benefits of the event and what it has to offer.”
The Dubai Coffee Review was also launced at the festival. This is a definitive and unbiased guide for people looking for exceptional coffees in Dubai, the statement said.
The initiative also hopes to raise the quality of coffee and preparation in various cafes/coffee shops throughout Dubai. Via its extensive network of coffee judges and local and international professionals, the Dubai Coffee Review collates a growing list of coffee shops that achieve a certain level of consistency with a perfect balance in coffee taste whist also excelling in customer service, it said.
This year over 4,800 visitors walked through the doors of the festival. This also included trade buyers, HORECA professionals, coffee and tea enthusiasts over the three days. – TradeArabia News Service
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