TBWARAAD, a major advertising, digital and public relations company, has appointed Ghassan Kassabji as managing director of its Dubai agency.

Previously, Kassabji was managing director of TBWARAAD Saudi Arabia for 5 years.

'Ghassan has been around great work his entire career. He is a true believer in the power of what great ideas can do for a brand and understands what it takes to achieve greatness,' said Reda Raad, COO, TBWARAAD.

“He is also no stranger to Dubai and has been a part of the TBWARAAD family for many years.”

Prior to his Saudi assignment, Kassabji worked for 4 years as Client Services Director and Regional Director for the Nissan Middle East business for TBWARAAD in Dubai.

“I am very excited to return to Dubai and work with a great team. My challenge is to build on a very successful track record and lead the agency in the midst of interesting times in our industry,' said Kassabji. – TradeArabia News Service