Gulf Craft, a major manufacturer of fiberglass boats and customized yachts, has appointed Traccs, a top public relations network in Mena, to manage its communication push ahead of its 30th anniversary in 2012.

“The company has grown tremendously in the past few years which has necessitated the rethinking of our communications strategy to better meet the demands of our partners and clients,” said Erwin Bamps, chief operating officer of Gulf Craft.

“Gulf Craft is keen to invest in our marketing and public relations efforts to more closely mirror our reputation as a major global boat and yacht manufacturing brand. A refreshed communications plan reflects our commitment to our existing client base to solidify our presence in the industry.”

Gulf Craft will work closely with Traccs on activities covering key markets in the GCC such as Saudi Arabia and Oman as well as the Levantine market in countries such as Lebanon.

Traccs currently has strong local operations in 14 markets with offices in Jeddah, Riyadh, Dubai, Kuwait, Muscat, Manama, Beirut, Amman, Damascus, Cairo and Khartoum, and affiliate offices in Tunis, Algiers, Casablanca and Tripoli.

“We were keen to partner with a company that combines a strong reputation and regional heritage with a sophisticated outlook. As a company we believe in knowing the markets we do business in and we recognise a similarity in operational style,” added Bamps.

Key activities on the agenda involve developing a more vocal presence at industry events, trade and consumer shows – in the company’s home region and internationally; participation in luxury fairs; brand partnerships and promotional tie-ups with luxury lifestyle brands targeting a similar customer profile; and exploring speaking opportunities to share market insights and information on various issues affecting the local, regional and global boating and yachting industry. – TradeArabia News Service