Sharaf DG upgrades in-store digital signage
Dubai, June 16, 2011
Sharaf DG, the largest multi-brand electronics retailer in the UAE, has installed new software for digital signage networks to create attractive and interactive stand-alone screens at several of its outlets.
Sharaf DG upgraded to the new software from Scala, the market leader in digital signage solutions, which offers a user-friendly and Internet-based digital signage solution.
It also has the flexibility to use third-party software to further enhance digital content, a statement said.
Scala 5 is the next generation of the most widely deployed digital signage software platform and is re-engineered resulting with tools to inform, educate and motivate viewers and consumers to make better informed buying decisions, according to the statement.
The new content manager enables the repurpose of any available content, and also facilitates organizing, composing and scheduling of content to play anywhere, anytime, and the system reports back on what is being received and displayed. It is designed to link any existing data, creating truly dynamic and relevant content, the statement added.
The new Scala digital signage solution enables Sharaf DG to create multiple display content, including promotional offers and other brand messages.
The content displayed on the 42 screens in eight stores is created and managed by specially trained Sharaf DG employees, and can now be controlled and distributed through a server located in the head office.
The professional services and highly trained technical team of Advanced Interactive Media Solutions (AIMS), partner of Scala in the Middle East, helped Sharaf DG build this medium, the statement said.
“Introducing Scala as a means to attract customer attention in our stores had been a significant decision for us at a time when no other retailer in the UAE had even explored the possibilities of using this unique means of communication,” said Nilesh Khalkho, CEO, Sharaf DG.
“We are very pleased with the results so far and hope to see further advancement in this interactive medium so that the end user is benefited even more.”
Ahmed El Ridi, chief executive officer of AIMS, UAE, said: "The newly deployed digital signage solution provides a powerful platform for Sharaf DG to develop, deploy and control the content of digital signs located at their stores.”
“The Scala digital signage solution helps create a truly engaging, customer-friendly store environment that is crucial in attracting more shoppers, while enabling Sharaf DG to stand out as a leading innovator and a distinguished brand leader in the electronic retail sector."
Designed to promote Sharaf DG’s wide range of products and services in high traffic areas, these digital signs complement a recent market study that 60 per cent of the buying decision is made after entering the store. – TradeArabia News Service
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