Fox Movies to air Oscars live to Mideast
Dubai, February 9, 2011
Fox Movies will be airing this year’s Oscars live from Hollywood’s Kodak Theatre to viewers in the Middle East, having secured the exclusive rights to the 83rd Academy Awards.
On February 28 at 02.00 hrs (Saudi Arabia), movie lovers across the Middle East will be able to tune in to Fox Movies to watch the awards ceremony live.
Fox Movies has also scheduled a month-long weekend movie-marathon, bringing viewers three Oscar-winning movies back-to-back every Friday and Saturday beginning February 4, with a different movie showing at 21.00, 23.00 and 01.00 hrs (Saudi Arabia).
Viewers can enjoy a total of 26 Oscar-winning movie classics including Little Miss Sunshine, Mystic River, Monster’s Ball, Braveheart, The Last King of Scotland, Walk the line, Million Dollar Baby, Training Day, Dreamgirls and Pearl Harbour.
“The Oscars is not only one of the most glamorous red carpet events in the world, it is also the biggest event in the world’s annual movie calendar that brings together the best of the past year in the movie industry,” said Athreyan Sundararajan, marketing director, Fox International Channels Middle East.
To promote the awards, Fox is running a series of promotional elements on Fox Movies and several cross channel promos on Fox Series and Rotana Channels.
The elements feature Oscar themed night promos, Oscar ceremony promos, interactive vox pops and Oscar contest promos.
Additionally, the activation is also supported by print, online and radio campaigns in Saudi Arabia and the UAE.
“We are excited to be bringing our viewers live, all the dazzling stars and dramatic anticipation that the night is world renowned for,” Sundararajan said.
“To celebrate this thrilling night, we are also bringing a series of Oscar-winning classics in the run up to the event demonstrating our commitment to providing viewers across the Middle East with exhilarating content straight from Hollywood,” he added.
Hollywood stars Anne Hathaway and James Franco both nominated for best performance awards this year, will be hosting this year’s Academy Awards. – TradeArabia News Service
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