B6 Group, a leading food & beverage company in the UAE, plans to invest Dh50 million ($13.6 million) in expansion projects during 2011. 

This comes at a time when the staffing of the hospitality group has increased by more than 50 percent to meet the growing demand of the hospitality market in the UAE, a statement said.

Omar Rashed Al Falasi, chairman, B6 Group, said: “Our revenues will grow by more than 40 percent in 2011 due to the large number of contracts that are scheduled to be closed in the first quarter of 2011.”

B6 Group's is driven by its focus on high levels of luxury service in the region. The Dubai-based company has recently appointed a team of executives representing a diversity of cultures, it said.

Al Falasi added: “Companies now are more conservative about spending, compared to three years ago. This will give the industry a better push and more reasonable approach. Now, companies look into real demand so that they meet the supply. We are determined to expand in the UAE in 2011 with a budget allocation of Dh50 million.” 

Al Falasi added: “High quality and specialised foods are in great demand in the UAE, thus creating large opportunities for everyone to expand their presence in the market. In recent years, there has been a shift in food habits from traditional to a variety of international cuisines.”
 
Al Falasi added that the beverage industry is a lucrative one and there is huge room for expansion.

He said a huge amount of beverages is imported to the UAE, creating a need for high quality local manufacturers who can cater to the needs of the regional market. This is where B6 Group expansion plans fit in,” he added.  – TradeArabia News Service