Balmoral Services has launched its range of environment-friendly cleaning and coating products to capture the regional market covering both consumers and industry.

The launch was held at the Bahrain City Centre where the new company displayed a range of its revolutionary range which has already proved a major success in western markets including the US.

The products include non-toxic paint that would allow hotels to redecorate without causing any odours that would disturb guests in adjacent rooms and cleaning products that are not only extremely effective but completely non-toxic.

Balmoral Services general manager Kaye McLone, who was brought up in Bahrain before moving to London to set up a business, has returned to the kingdom with a range of products that could revolutionise a regional market that is already highly environmentally conscious.

'We are introducing both Mythic and Mother's Touch non-toxic paints which have been very successful in the US market,' she said.

Unlike other paints, they have absolutely zero carcinogens and have practically no odour, she added.

'Mother's Touch, for instance, is the kind of product you could easily use with your children around the house or even when you were pregnant and you would have none of the problems associated with the long lasting small and pollution created by traditional paints.'

In conjunction with M-Ports UK, the company is also introducing a US cleaning product called Krud Kutters.

Krud Kutters has a range of 30 eco-friendly cleaning agents and has been a major success in the US.

'We have the franchise in the Middle East for this product largely because we got to know these people who are so busy developing the potential in the massive US market that they do not see the need to move overseas themselves,' she said.

'It may have a rather odd US name but it has proved a massive success, being used at major industrial complexes including Boeing and General Motors as well as schools, hospitals hotels and theme parks.'

She said that the range of products she was introducing would shortly be available through retail outlets for the public, though they were also targeting facilities management companies, industrial complexes and the hotel and catering trade.

'The Middle East is already a highly environmentally aware part of the world with greater emphasis being placed on ecologically sound practices as is seen in the development of high standards in energy conservation in construction,' she said.-TradeArabia News Service