Depa unit wins $6m Saks Fifth Bahrain deal
Dubai, June 17, 2008
Depa Limited said its subsidiary, Deco Emirates Company (Deco), has been awarded $6 million contract for the complete fit out of the luxury store, Saks Fifth Avenue, at Bahrain City Centre (BCC).
BCC, a landmark development for Bahrain, is due to open in September.
Depa is one of the leading providers of interior contracting services in the region.
Saks Fifth Avenue is known for its superlative American and international designer collections, its expertly chosen assortment of handbags, shoes, jewelry, cosmetics, and home furnishings and impeccable customer service.
The 5,500 sq m Saks Fifth Avenue store in Bahrain City Centre is spread across two levels. Saks Fifth Avenue has outlets in Dubai and Riyadh.
The fit out work at the luxury store, marks Deco’s entry into the Bahraini market, said a company official.
Hugh Bigley, general manager of Deco, said, “We are delighted to win this prestigious contract, which is an indication of our excellent track record and our proven ability to deliver high quality standards, fit out accuracy and excellent project management skills.'
'As part of Depa, we are expanding our geographical reach in order to capture the strong growth in the retail fit out market in the region and beyond,' he added.
Fit out of retail outlets often involves short timeframes, from engagement to completion as well as the comprehensive implementation of specified designs that reflect a client’s brand identity.
Deco was appointed by Style Avenue Middle East FZCO, the operator of Saks Fifth Avenue in the GCC and owned among others, by well known names like Damas Jewellery, Kapico Group, Chalhoub Group and the Al Mana Group.
Deco has made a solid mark in the middle to upper end of the retail industry, collaborating with many luxury brands such as Louis Vuitton, Burberry, Dior, Lacoste, Mexx, Liz Claiborne and Fendi.
In 2007, Deco successfully completed fit out works for the largest Marks & Spencer store in the world outside the United Kingdom, located in Dubai Festival City along with the largest Toys r Us store in the region.
Depa has experienced significant growth over recent years. This growth has been achieved, in part, through the establishment of operations in a number of jurisdictions and through acquisitions and entering into new joint ventures.
Depa has established new operations in a number of new geographic markets including Saudi Arabia, Qatar, Morocco, India and Libya.
It has also acquired stakes in joinery and manufacturing businesses, a procurement company and specialised interior fit-out businesses; which has facilitated the continuing backward integration of the supply chain.-TradeArabia News Service