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New interactive game for 'cool' minds

Dubai, March 17, 2008

Flying Elephant, one of the largest supplier of corporate and family entertainment in the Middle East region, has unveiled a new interactive game where ‘cool and calm’ is the ultimate weapon.

The game Mindball is targeted at those who are just too competitive to relax, said a company official.

Developed by The Interactive Institute in Stockholm, Sweden, the product has been brought to the region for the first time by Flying Elephant, and is now available as part of their Team Spirit division, which offers an extensive range of teambuilding events and activities, said David Bayatti, managing director of the Flying Elephant Group.

With Mindball, two competing players control a small metal ball using relaxed brainwaves. The players wear headbands and are connected to a biosensor system that amplify the electrical activity in their brains and transfer it to a computer, sending information to a series of magnets underneath a track, moving the steel ball back and forth.

Their brain activity is displayed on a screen, enabling spectators to follow their mental processes during a game. Each player can see his or her own alpha (listening, reading, and learning) and theta (learning and memory) brainwaves and a comparison to the other players.

Contrary to most competitive games, the most relaxed person wins. Instead of activity and adrenaline, it’s passivity and calmness that mark the successful Mindball player. In other words, a stressed or excited player is certain to lose.

“It’s hard to say who will win the game because the transition from calm to excitement and vice versa happens very quickly,” explained Bayatti.

“Mindball is an exciting, audience-friendly, and innovative game that turns the typical concept of competition upside down, and challenges participants to think in new ways, to truly unleash the power of the mind,” he continued.

“You’re not pushing buttons. You’re controlling things with your mind.”

Big banner names such as The Coca-Cola Company, Science World British Columbia in Vancouver and other renowned museums, science centres, spas, wellness centres use this game.

Even stress management clinics  in Sweden, Norway, Germany, South Africa, Malaysia, Singapore and Thailand use Mindball to give their audience a memorable and highly-rewarding experience.

The product has also been featured on BBC, CNN, Discovery Channel, CBC, Wired Magazine, and Wealth TV.-TradeArabia News Service




Tags: interactive | stress | Cool | Mindgame | Mindball | brainwaves | control |

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