New interactive game for 'cool' minds
Dubai, March 17, 2008
Flying Elephant, one of the largest supplier of corporate and family entertainment in the Middle East region, has unveiled a new interactive game where ‘cool and calm’ is the ultimate weapon.
The game Mindball is targeted at those who are just too competitive to relax, said a company official.
Developed by The Interactive Institute in Stockholm, Sweden, the product has been brought to the region for the first time by Flying Elephant, and is now available as part of their Team Spirit division, which offers an extensive range of teambuilding events and activities, said David Bayatti, managing director of the Flying Elephant Group.
With Mindball, two competing players control a small metal ball using relaxed brainwaves. The players wear headbands and are connected to a biosensor system that amplify the electrical activity in their brains and transfer it to a computer, sending information to a series of magnets underneath a track, moving the steel ball back and forth.
Their brain activity is displayed on a screen, enabling spectators to follow their mental processes during a game. Each player can see his or her own alpha (listening, reading, and learning) and theta (learning and memory) brainwaves and a comparison to the other players.
Contrary to most competitive games, the most relaxed person wins. Instead of activity and adrenaline, it’s passivity and calmness that mark the successful Mindball player. In other words, a stressed or excited player is certain to lose.
“It’s hard to say who will win the game because the transition from calm to excitement and vice versa happens very quickly,” explained Bayatti.
“Mindball is an exciting, audience-friendly, and innovative game that turns the typical concept of competition upside down, and challenges participants to think in new ways, to truly unleash the power of the mind,” he continued.
“You’re not pushing buttons. You’re controlling things with your mind.”
Big banner names such as The Coca-Cola Company, Science World British Columbia in Vancouver and other renowned museums, science centres, spas, wellness centres use this game.
Even stress management clinics in Sweden, Norway, Germany, South Africa, Malaysia, Singapore and Thailand use Mindball to give their audience a memorable and highly-rewarding experience.
The product has also been featured on BBC, CNN, Discovery Channel, CBC, Wired Magazine, and Wealth TV.-TradeArabia News Service
More Miscellaneous Stories
- Girl, 9, dies after fall from 8th floor in Abu Dhabi
- Lebanese café brand opens Dubai outlet
- Bahrain poultry firm told to step up safety
- Customer dies in Bahrain cafe brawl
- Bahraini boys hurt while planting bombs
- Philips, Ericsson launch LED street lighting
- DuBiotech to set up first Halal safety lab
- Jotun to supply coatings for Makkah Station
- Raytheon wins $655m Kuwait Patriot deal
- Alwaleed Foundation lights up 3 Saudi villages
- Poultry farms strike may trigger shortages in Bahrain
- Oman seals Victoria food security pact
- Saudi woman, 80, donates $133m to charity
- New Saudi clamp on energy drinks
- Outrage follows Bahrain killer bomb
- Improvised explosive device used in Bahrain attack
- 3 policemen killed in Bahrain blast
- Dammam-Al Ahsa train service starts
- Egypt wheat supplies enough to last until June
- Expat killed at Saudi workers' holding facility
- 80 global speakers for Doha summit on family
- Restaurant runs up $47,555 phone bill in 4 days
- NZ minister to visit Gulf states
- Public-private tie-ups ‘vital for agri growth’
- China firm wins solar power project in Amman
- 15,000 attend Bahrain garden show
- Omani firms shine at top food expo
- Bahrain to set up national food company
- Dozens hurt in gas leak at plant near Doha
- Twelve dead in Qatar restaurant gas explosion