Nokia joins climate saver program
Espoo , February 9, 2008
Nokia has joined the WWF Climate Savers program with a pledge to build on its strong environmental record by improving energy efficiency and reducing carbon dioxide emissions across its business.
The company is targeting a series of energy savings including halving the stand by energy used by its mobile phone chargers, using green electricity to power 50 per cent of its facilities by 2010 and reducing the overall energy needs of its sites by 6 per cent by 2012, said an official.
Kirsi Sormunen, Vice-President of Environmental Affairs at Nokia, said: “As the world’s largest mobile company we have a responsibility to look at how we can play our part in tackling climate change."
"This is not about grand gestures but everyday things that when multiplied by the scale of our operations, or the 900 million people using Nokia devices globally, can have a major impact. It also makes good business sense, helping us find new ways to be more efficient and innovative,” he observed.
The targets are part of Nokia’s existing Climate Change Strategy. Its commitment to these has been reinforced by joining the WWF Climate Savers program, a collaboration between one of the world’s largest global conservation organisations and business to show leadership in addressing climate change.
“WWF is delighted with Nokia’s Climate Savers commitments to make significant energy savings both in its own operations and from the use of its products,” said WWF International Director-General, James P. Leape.
“When a global brand with a high consumer profile gets on board with enthusiastic climate action it reinforces the messages that we need to act globally and quickly on climate change and we can act globally and quickly.”
Nokia’s WWF Climate Savers commitments build on the company’s existing achievements in increasing energy efficiency.-TradeArabia News Service