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Amakin, Epic Lion win big at Transform Awards MEA

MANAMA, June 12, 2022

Bahrain Car Parks Company (Amakin) and Epic Lion, a brand and digital design agency, have been awarded the Gold Award for the “Best Rebrand of a Digital Property” for 2022 by the Transform Awards MEA in its 9th Edition. 
 
The Transform Awards MEA is the only awards programme awarding the best brand work in the Middle East and Africa.
 
The “Best Rebrand of a Digital Property” award acknowledges the best rebrand across an organization's digital and online assets, including its websites and digital applications. 
 
These awards celebrate the transformative power of brand strategy and design, while recognizing best practice in corporate, product and global brand development work, with categories that focus on strategy, execution, content and evaluation.
 
Established in 1981, Bahrain Car Parks Company is a specialist in parking management, premium add-on services, and property leasing. The company is listed on Bahrain Bourse and traded under (CPARK).
 
In 2021, Bahrain Car Parks had unveiled its new brand Amakin, expanding on the company’s 40-year pioneering tradition. The award celebrates Amakin’s rebrand meticulously executed by Epic Lion. 
 
This transformation stands for the company’s ambitious and innovative strategy to pave the way for next-generation mobility, and redefine parking experiences for everyone in Bahrain.
 
Creative duo Ramzi Moutran and Scott Clephane recently launched Epic Lion in the Middle East following their global success. The global branding and digital design agency has offices in London, Dubai, Johannesburg and Cape Town. 
 
Within a short period, the duo emerged as favourites and they were selected to develop the high-level projects from leading companies in Bahrain such as Amakin, Tamkeen and many more. 
 
In the second quarter of 2021, Epic Lion was entrusted with transitioning Bahrain Car Parks from a traditional bricks and mortar firm to a brand that delivers on the present, and paving the way for new mobility experiences in the region.
 
On the big win, Amakin CEO Tariq Al Jowder, said: "We are proud and extremely delighted to be recognized by this prestigious platform among hundreds of brands in the region. This achievement reflects on Amakin’s continued endeavours to create unparalleled experiences for parking spaces, and transform the way people move."
 
"To rebrand a 40-year old legacy and undergo a transformative shift takes innovative and brave minds. This award has proved the success of this synergy and we look forward to accomplishing more milestones in the region," he stated.
 
Founder and CCO of Epic Lion, Ramzi Moutran said: "Great work only comes with great partnership, and I cannot think of a braver client than the incredible team at Amakin to collaborate alongside."
 
"Everything from working together to giving us the freedom to create a truly customer-centric, human brand pivoting toward a future in mobility and beyond parking. This was an incredible opportunity and a truly future-thinking brief that has transformed Amakin into a future-proofed brand," he added.-TradeArabia News Service



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