Monday 19 April 2021

Modelcraft unveils new brand, logo amid big Saudi push

RIYADH, 27 days ago

Modelcraft, a leading experiential event, museum and exhibition design company in Saudi Arabia, has announced a rebrand to Craft unveiling its new logo, website and vision that solidifies the company’s stance as a major player of innovative, market leading experiential solutions.  
Established in Australia in 1989, Craft moved its operations to Saudi Arabia in 2008 to serve local and international clients. 
Establishing itself as a major presence in the fast growing and highly demanding experiential Saudi market, Craft has achieved a solid reputation by delivering several high-profile permanent and temporary projects including the design and build of JAX01, the Riyadh Metro Visitor Centre, the 2019 King Fahad Exhibition and Digital City permanent high-tech lighting display. 
Since its establishment in the kingdom over a decade ago, Craft has been delivering premium services and being the vanguard of creative solutions for its clients no matter the project scale, said its top official. 
"Craft’s rapid expansion across all areas of experiential development has led to the company’s rebranding to reflect that growth," stated Orazio Moretti, the CEO of Craft Saudi Arabia.
"Today we’re taking the opportunity to evolve our brand in order to better communicate the breadth of expertise that Craft truly represents and realign with our refined value proposition and vision," he noted.
Moretti pointed out that this strategic rebrand represented a significant transformation in the company’s evolution. "Our expertise goes far beyond our original design and modelmaking roots – we are in the experience industry, bringing to life entertainment, corporate and government initiatives," he added. 
Moretti pointed out that it was delighted to be a "small business success story in Saudi Arabia, growing in size, revenue and in the specialist fields of expertise."
"As part of our commitment to community-based knowledge transfer, we employ and train many talented young Saudi men and women across all divisions of the team and we look forward to bringing more local talent on board to be part of our vision," he added.


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