Dubai's leading business setup consultancy, Creative Zone, has signed Swedish social media personality Estelle Berglin, as its new Global Brand Ambassador. 

 

Having lived and worked in different parts of the world, Estelle will play a prominent role in promoting the unique 'Nomad Entrepreneur' campaign that Creative Zone has been running. 

 

"We are thrilled to welcome Estelle to the Creative Zone family," said Lorenzo Jooris, CEO, Creative Zone. She has made a distinct name for herself at such a young age, which is tremendously inspiring to women worldwide, and her talent, warmth, and charm will bring new energy to the company."

 

Berglin is a 23-year-old entrepreneur and social media content creator from Sweden who chose Dubai to find her niche and grow her audience and, in a short period, has gained over one million followers on her channels. Estelle does regular endorsements for international brands such as Sephora, Bodyshop, Shein, Na-Kd, amongst many others and very effectively communicates with an interesting blend of Swedish and UAE audience. 

 

"I am honoured to represent one of the top business setup firms of Dubai; coming here and setting up my business was always my dream, and with Creative Zone being my partners, I am in very safe hands. For social media content creators, Dubai is the place to be because it allows influencers to expand their followers beyond one ethnical community, as there are more than 200 nationalities living and working here, making the field bigger and better. The country's multi-cultural environment and high safety standards are commendable." 

 

In the last decade, social media platforms have evolved from being communication networks into an integral part of nearly every aspect of daily life, and social media influencers are the new trendsetters who hold immense power in driving consumer behaviour. 

 

"Social media influencers have a strong digital presence, a powerful voice and are viewed as a reliable source from a very wide audience; with Estelle on board, we will be able to reach a much larger global audience and efficiently exhibit the ease of setting up a business in Dubai," added Lorenzo. 

 

When it comes to digital evolution, the UAE tops the list as more than 90% of the country's population has smartphones, and about 86% of people are active social media users who follow at least one social media influencer and are likely to base their purchasing decision on their advice. Dubai is also one of the first few countries to have issued a social media influencer licence, making social media influencing a valid and recognised business activity in the region. -- Tradearabia News Service