Monday 1 March 2021

David Fox

Ogilvy appoints David Fox as CEO Mena

DUBAI, January 20, 2021

Ogilvy, a top advertising, marketing, and public relations agency, has announced that David Fox will assume the role of the Chief Executive Officer for Memac Ogilvy in the Mena region, effective March 1.

Based in Dubai Fox will lead the creative and strategic regional agency powerhouse that counts 11 agencies in nine countries. The move to a new regional position follows six and a half years for Fox as CEO of Ogilvy Australia, having previously spent ten years in global client roles with Ogilvy in London.

Fox’s predecessor and long-serving senior Ogilvy executive Patou Nuytemans, has been promoted to the position of Global Chief Growth Officer, Growth & Innovation for the global creative network.

Paul O’Donnell, EMEA CEO, Ogilvy, said: “I'm delighted our dedication to thoughtful, long-term succession planning has positioned us to appoint such a strong and capable leader as David to lead Mena for Ogilvy. David will be an excellent CEO in the region, building on his track record of achieving outstanding business results; his strong oversight of the development of Ogilvy Australia’s digitally led creative strategy; plus his strong values-led leadership.”

O’Donnell continued: “I thank Patou for her exceptional leadership in Mena. In the last three and a half years, she has led Memac Ogilvy from strength to strength – financially, operationally and reputationally, transforming the regional network to an integrated, efficient, modern marketing agency with an unparalleled new business track record, high client satisfaction and a true talent and people-first culture at heart.

“In her long career at Ogilvy across five countries and three continents, Patou’s innovative ideas have helped to drive sustained growth and transformation. Combining strategic leadership with operational excellence, I look forward to the impact she will make on our global growth and innovation agenda.”

Fox said: “I am eager to embark a new chapter in my Ogilvy career in a region that is filled with opportunity. We have amazing talent and unmatched capabilities that set us to continue our position as the long-term growth partner for our clients.”

“There is no better moment to lead such remarkable network in a diverse region that thanks to its young enthusiastic population and ambitious nations undergoing rapid social, cultural and economic transformation, is set to include some of the leading economies of the next decade,” he added.

Nuytemans said: “It’s been such a privilege to be part of a region in the world where ambition, and the ability to convert that ambition is bigger than anywhere else. I am so proud of the uncountable digital-age ideas in the shape of platforms, campaigns, programs, content, experiences… we developed that built brands, delivered business value and results.

“These ideas came to fruition thanks to the incredible energy of Memac Ogilvy’s hugely talented people and the trust of our amazing clients, who’ve continued to support us throughout a challenging 2020. But what is most important is that I know that we are now set up to continue to do so, at speed and at scale, and to be the partner of choice for Mena’s formidable brands."

Nuytemans will continue to be based in the Mena region, before a planned move later in the year. Before her move to Dubai, Patou combined her role of EMEA Chief Digital Officer with that of CEO Ogilvy &Social.Lab Brussels. – TradeArabia News Service


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