The Dubai International Content Market (DICM) has announced the launch of a unique event at the beginning of 2021; the “E-Ramadan Content Market”, an event dedicated for buyers and producers of all media content for the Holy month of Ramadan.

 

The announcement came in line with the new approach for DICM as the region’s first and most active player in the content market which aims to provide a dedicated platform to support all Ramadan related content for specific media outlets.

 

The “E-Ramadan Content Market” will be launched on January 12 and will last for two days. The organiser of this unique virtual event Index Conferences and Exhibitions, confirmed that holding such an event is timely for the region in order for them to have most of Ramadan’s content acquisitions ahead of time especially that the event is held three months before Ramadan.

 

This premium online event will feature exclusive screenings, pre-event content browsing, virtual networking with selected clients and pre-scheduled e-meetings. The objective is to provide broadcasters and other content platforms with an engaging online experience that will optimise their business interactions for Ramadan programmes.

 

Anas Al Madani, Vice Chairman and Group CEO of Index Holding adds: “Dubai is the regional media hub, that plays a phenomenal role in the growth of the media entertainment and content market in the Mena region, bringing it on par with the highest international standards. 

 

“Given DICM’s successful experience in the content industry, combined with our in-depth knowledge of our culture and regional business practices, we are proud to be the first in introducing this initiative to the region’s media market. As Index, we are always looking at new innovations and ways to serve our clients and the

industry. 

 

“The E-Ramadan Content Market will definitely play an important role in the future and will facilitate business for buyers, producers, and service providers. It will also give the opportunity for young talent and content producers to play a role in this important media season.”

 

Filling a gap in the market, the E-Ramadan Content Market is the only dedicated event tailored to ease presentations and business meetings between E-Buyers and E-Sellers through a virtual portal.

 

The E-Ramadan Content Market will facilitate the selection and the purchase of new content for the upcoming Ramadan season and is expecting 150+ participants from 17 countries.-- Tradearabia News Service