Wednesday 5 August 2020

Al Barakah to set up first Cinemacity theatre in Abu Dhabi

ABU DHABI, October 28, 2019

UAE-based Al Barakah International Investment has announced plans to open the world’s first Cinemacity 'CityMAX' theatre at Abu Dhabi's newest social dining and entertainment destination, Al Qana, next year.

The new entertainment hub will feature 15 screens equipped with a dual RGB laser projector and Dolby Atmos surround sound, thus providing the viewers a unique and powerful experience, said a statement from the Emirati developer.

The bespoke design of the new CityMax Theatre, within Cinemacity Al Qana, will bring in the best picture and sound quality in the industry.
It will also boast the largest customised PLF (Premium Large Format) screen in Abu Dhabi providing the highest quality picture and sound technology in the world.

A key highlight will be the high-end VIP cinema level, exclusive in its offerings to elite cinemagoers of the emirate, with a Presidential cinema that provides world-class sophistication, design and audio-visual offering, stated the developer.

This new cinema will have the capacity to seat 386 people in a number of classes. This includes a seating section with full leather recliners and a Club class, with the comfort of butler service bringing refreshments right to your seat.

The entire megaplex, which boasts the latest 26-m-wide screen, will seat over 2,000 people simultaneously across all theatres in multiple types of experiences and classes not seen before in the UAE.

Al Barakah International Investment CEO Fouad Mashal said: "There’s a strong cinema culture in the UAE that has been an integral part of our community life for decades. It’s a ritual we want to keep and further develop with the introduction of Cinemacity Al Qana."

Mashal was speaking after signing the agreement with Hammad Atassi, CEO of operator Xclusive Cinemas (Holding) and GM of Cinemacity Al Qana  and Stuart Gissing, general manager of Al Qana.

"It will be an impressive stand-alone experience that contributes to the exceptional, world-class destination we are introducing to the heart of Abu Dhabi in Q4 2020," stated Mashal.

"Our cinema also aims to support the UAE Vision 2020, by regularly promoting heritage and cultural films, as it strives to forge the UAE government’s pledge to preserve a cohesive society that is proud of the Emirati identity," he added.

Atassi said: “The evolution of entertainment has given people the ability to watch movies in the palm of their hand, but nothing compares to the feeling of watching a movie in a cinema theatre on the big screen – the way it was meant to be seen.”

“Along with our variety of world-class viewing experiences, we’re excited to unveil our first custom-designed Premium Large Format (PLF) theatre, CityMAX, in the prime location of Al Qana," he added.

In addition, there will be three high-end VIP cinemas with dedicated private lounges, for exclusive screenings and premieres, all with full recliners and in-seat dining service.

"Cinemacity Al Qana will unveil a new concept with the exclusive ‘Presidential Theatre’, a luxurious lounge with high-end laser projection, Dolby Atmos, and its own butler service. A bespoke menu of gourmet foods along with mouth-watering classics has also been designed to match the requirements and needs of the ‘Presidential Theatre,’ and VVIP Cinema guests," stated Atassi.

Cinemacity Al Qana will be ideally suited to host the latest blockbuster screenings, with red carpet moments fresh to the UAE, he added.

He said children will also be well-catered for, with a dedicated Kids Cinema specifically styled and designed with comfortable and colourful seating along with its private kids’ lounge.

Screening of family-friendly films that will keep youngsters entertained and enthralled is at the heart of the kids’ area. A private space for birthdays and events for additional entertainment will also be included for the little ones, stated Atassi.

With Al Qana’s year-round agenda to enrich the customer experience with culture, festivals and fun activities, there will be an outdoor cinematic amphitheatre playing host to events and entertainment over the winter months to thrill guests and make the district a must-visit for movie lovers, he added.-TradeArabia News Service


calendarCalendar of Events