Wednesday 27 May 2020

Abu Dhabi to roll out first Arabic speaking AI news anchor

ABU DHABI, April 28, 2019

Abu Dhabi Media (ADM), a multi-platform media and entertainment organisations in the Middle East, has joined hands with Sogou, an innovator in China’s internet industry, to develop the first AI news anchor who will present news in Arabic and English on ADM’s channels.
This comes following the partnership agreement signed between ADM and Sogou, in cooperation with the UAE Minister of State for Artificial Intelligence.

It is the first Arabic-speaking AI news anchor in the world with the ability to interact through facial expressions with the Arabic language, said a statement from ADM.
This announcement was made during a special signing ceremony at ADM’s headquarters. The event was attended by Omar Sultan Al Olama, Minister of Artificial Intelligence. The agreement was signed by Dr Ali Bin Tamim, director general of ADM, and Wang Yanfeng, general manager of Voice Interaction Technology Center of Sogou, said a statement from the company.

Noura Bint Mohammed Al Kaabi, minister of Culture and Knowledge Development and chairwoman of the board of directors of ADM, explained that this step aligns with the company’s strategic plans which seek to keep up with digital advances in the media industry and adopt the latest available digital technologies, particularly in AI.

Al Kaabi pointed out that the AI news anchor would support ADM’s efforts to provide guided and diverse content according to the highest international standards that meets the needs of the company's large audience base across the Arab world.

Incorporating the industry-leading algorithms and latest advances in speech synthesis, image detection and deep learning, the AI news anchor presents a lifelike resemblance of a professional human anchor, providing an increasingly seamless experience for viewers.

Textual input can be transformed into corresponding lip movements, providing users with a highly customisable interactive experience. With the integration of the AI news anchor, ADM’s platform will be able to provide news broadcasts more efficiently, in a range of engaging formats, and potentially 24/7/365.

Al Olama, said: "The use of artificial intelligence and technological tools in the media sector will result in a qualitative leap forward within the media landscape in the UAE and the wider region. The use of these advanced solutions will benefit the industry by enriching media content, supporting media research, and providing new opportunities for young professionals to build new skill sets suited to future media channels."

"The deployment of this advanced technology presents us with the opportunity to further define the future of the sector in a way that benefits all members of society," he noted.

"These new developments within the media sector are in line with the UAE Government's strategy of developing unique new models and systems built around artificial intelligence and advanced technologies that support the nation’s transformation into a knowledge-based society and economy," added Al Olama.-TradeArabia News Service


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