Tuesday 20 August 2019

ADM to feature Hollywood blockbusters on free-to-air channels

ABU DHABI, February 27, 2019

Abu Dhabi Media (ADM) and The Walt Disney Company Middle East will expand their strategic partnership to incorporate a new daily Western block on ADM Channels.
The alliance grants ADM broadcast rights to Marvel Studios, Disney and Star Wars movies, and Marvel and ABC Studios series.
The agreement advances Abu Dhabi Media’s commitment and strategy to enhance audience brand loyalty and cater to viewers’ preferences and interests through diverse content, said a statement. 
The block will include box-office movies and popular TV series, comprising Star Wars movies (including the complete Star Wars saga through, Star Wars: The Force Awakens and Rogue One: A Star Wars Story) and Marvel Studios’ releases – including two exclusive viewing windows for Marvel Studios’ movies such as The Avengers, Thor and Captain America: Civil War - and exclusive airing of Marvel series such as Agents of S.H.I.E.L.D., and ABC series including Scandal, on ADM’s free-to-air channels.
The launch of the block will commence in March 2019 on Abu Dhabi TV (ADTV), with Marvel blockbuster movies and series, followed by popular Disney movies and the latest ABC series on Abu Dhabi Drama Channel.
Commenting on the agreement, Dr Ali Bin Tamim, general manager of Abu Dhabi Media, said: “This agreement is part of Abu Dhabi’s strategy to offer compelling content that is entertaining, informative and engaging, targeting a wide base of audiences while retaining the highest global standards of media content. The alliance with The Walt Disney Company Middle East is another manifestation of our endeavours to present unique content in the fast-changing media marketplace.”
Abdul Rahman Awad Al Harthi, executive director of TV at Abu Dhabi Media, said: “The expansion of the strategic partnership is in line with our mandate to provide high-quality, entertaining and objective media content that meets the highest international standards and caters to the needs of different segments of society.”
Chafic Najia, senior vice president and managing director, Disney Middle East & North Africa, said: “The perfectly matched synergies between Disney’s world-class, compelling family entertainment and Abu Dhabi Media’s commitment to providing diverse, creative and high-quality content is the foundation on which our new deal is based. 
“We welcome the opportunity for more families across the UAE and the rest of the Middle East, to enjoy our characters and stories in their homes through ADM’s channels.” - TradeArabia News Service


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