Dubai-based Nearbuy Group, a leading retail and ad tech company, has acquired a majority stake in NexusEngage, a UK-based leader in the art of consumer engagement.

This controlling stake is a synergistic acquisition offering global partnership opportunities for all stakeholders.

Dubai-founded Nearbuy Group and NexusEngage share a common vision, working in harmony to create immersive, engaging, disruptive, digital solutions for the retail industry. Combined, the two businesses bring together a highly enviable skill-base that has led them to work with some leading brands, landlords and shopping centres owners including for example Mall of Switzerland, Westfield and Hammerson in the UK, The Dubai Mall, Al Futtaim in the UAE, Arabian Centre in KSA and other major landmarks in Europe and Malaysia.

Owning and managing the largest Digital Out-of-Home (DOOH) advertising network in the UAE, Nearbuy Group has built a highly successful business through innovation in digital technology. It creates unique and impactful ways to communicate real-time content and advertising to consumers relevant to their location and preferences. It integrates its retailtainment and phygital solutions to further enhance the shopper’s engagement experience based on data analytics.

The multi-award-winning company operates across the globe (Netherlands, Belgium, France, Luxembourg, Lebanon, Oman, Saudi Arabia, Qatar and Malaysia) providing its technologies to optimize visitors’ engagement through visual wayfinding, mobile map, holographic displays, robotic AI, and interactive applications. These immersive solutions are entirely complementary to those successfully delivered by NexusEngage.  

Nicolas Standaert, CEO and founder of Nearbuy Group, said: “This acquisition is part of our company’s strategy to strengthen its European footprint and enlarge our value proposition”. He further adds “By acquiring NexusEngage, we aim to spread our know-how and joint expertise to the UK market and beyond, add value for our clients and position ourselves as a ‘one stop shop’ offering the retail industry a full package of phygital and retailtainment integrated solutions.”  

Simon Ellson, managing director for NexusEngage and a European sales and marketing veteran added: “This is a great moment for NexusEngage, having grown the business to the point that we are now, working with some of the biggest brands, shopping centre management groups and retailers is something that I am incredibly proud of. Being able to combine Nearbuy’s vision with our expertise in consumer engagement makes the future for both businesses rich with possibilities.” – TradeArabia News Service