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Facebook updates privacy protection policy

DUBAI, April 19, 2018

Facebook is introducing new privacy experiences including updates to its terms and data policy as part of the EU's General Data Protection Regulation (GDPR).

“Everyone – no matter where they live – will be asked to review important information about how Facebook uses data and make choices about their privacy on Facebook. We’ll begin by rolling these choices out in Europe this week,” said a statement from Erin Egan, VP and chief privacy officer, Policy and Ashlie Beringer, VP and deputy general counsel.

As soon as the GDPR was finalized, Facebook realized it was an opportunity to invest even more heavily in privacy, they said.

“We not only want to comply with the law, but also go beyond our obligations to build new and improved privacy experiences for everyone on Facebook. We've brought together hundreds of employees across product, engineering, legal, policy, design and research teams. We've also sought input from people outside Facebook with different perspectives on privacy, including people who use our services, regulators and government officials, privacy experts, and designers,” they added.

Everyone on Facebook will be asked to make choices about:

Ads based on data from partners. Ads on Facebook are more relevant when we use data from partners, like websites and apps that use business tools such as our Like button. Facebook will ask people to review information about this type of advertising, and to choose whether or not they want us to use data from partners to show them ads.

Information in their profile. If you've chosen to share political, religious and relationship information on your profile, we’ll ask you to choose whether to continue sharing and letting us use this information. As always, including this information on your profile is completely optional. Facebook will make it easier for people to delete it if they no longer want to share it.

Allowing face recognition technology. Facebook’s face recognition features help protect your privacy and improve your experiences, like detecting when others might be attempting to use your image as their profile picture and allowing us to suggest friends you may want to tag in photos or videos. Facebook has offered products using face recognition in most of the world for more than six years. As part of this update, Facebook is now giving people in the EU and Canada the choice to turn on face recognition. Using face recognition is entirely optional for anyone on Facebook.

 Facebook will also ask people to agree to our updated terms of service and data policy, which include more detail in response to questions about how our services work. It is not asking for new rights to collect, use or share your data on Facebook, and continues to commit that it does not sell information about you to advertisers or other partners.

While the substance of our data policy is the same globally, people in the EU will see specific details relevant only to people who live there, like how to contact Facebook’s Data Protection Officer under the GDPR.

“People in the EU will start seeing these requests this week to ensure they have made their choices ahead of GDPR coming into effect on May 25. As part of our phased approach, people in the rest of the world will be asked to make their choices on a slightly later schedule, and we'll present the information in the ways that make the most sense for other regions,” the statement said.

 Introducing better tools to access, delete and download information

 “The new Settings and Privacy Shortcuts features we announced last month were built with GDPR in mind, and people will start seeing them this week. Our recently-expanded tools for accessing your information will allow people to see their data, delete it, and easily download and export it.  These tools are available globally, although we designed them to comply with GDPR too. We've also updated our Activity Log on mobile to make it easier for people to see the information they've shared with Facebook from their mobile device,” the statement said.

Providing special features for young people

 The GDPR recognizes the importance of providing special protections and experiences for teens. The social media company has built many special protections into Facebook for all teens, regardless of location. For example, advertising categories for teens are more limited, and their default audience options for posts do not include “public”.

Facebook also keep face recognition off for anyone under age 18 and limit who can see or search specific information teens have shared, like hometown or birthday. “Later this year we'll introduce a new global online resource center specifically for teens, and more education about their most common privacy questions,” the statement said.

 Under the GDPR, people between the ages of 13 and 15 in some EU countries need permission from a parent or guardian to allow some features on Facebook — seeing ads based on data from partners and including religious and political views or “interested in” on your profile.

These teens will see a less personalized version of Facebook with restricted sharing and less relevant ads until they get permission from a parent or guardian to use all aspects of Facebook. Even where the law doesn't require this, Facebook will ask every teen if they want to see ads based on data from partners and whether they want to include personal information in their profiles. – TradeArabia News Service




Tags: data | facebook | privacy | Face recognition | GDPR |

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