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Stuart Bowie

GAC Group unveils brand refresher campaign

DUBAI, January 22, 2018

Global shipping, logistics and marine service provider GAC has launched a brand refresher campaign incorporating a bold new series of advertisements. 
 
After engagement with GAC staff and customers around the world, the company has unveiled an evocative series of advertisements that aims to capture and convey GAC’s unique capabilities across a diverse array of sectors and vertical markets. 
 
Designed to reflect the world-leading expertise, creativity and can-do spirit with which GAC approaches its global operations, the new approach uses imagery that is not typically associated with shipping and logistics.
 
Stuart Bowie, GAC Group vice president commercial, said: “Our intention is that GAC’s brand continues to reflect the skills, values and commitment that our customers see in our work on the ground, day after day. It’s not often that you see images of a terrapin on a skateboard or a map on a chocolate cake – especially not in the shipping and logistics business. 
 
“We believe our business requires creative thinking and imagination, particularly at a time of disruption, uncertainty and volatility. There are elements of this campaign that our customers will recognise – a distinctive focus on the breadth of our global reach, the depth of our experience and the strength of our values, but with a fresh look and a striking range of imagery that is as diverse as our portfolio of services.
 
“This new brand campaign echoes our ambition to be innovative, to challenge the status quo and to ensure that we are fit to help our customers tackle the challenges of the future.”
 
The new brand materials will be rolled out across GAC’s print and digital channels, as well as at industry events that we are participating in, as part of a fully integrated communications programme, the company said. - TradeArabia News Service



Tags: GAC | shipping |

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