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DDB Dubai names new managing director

DUBAI, June 27, 2017

DDB Dubai, a unit of advertising and marketing network DDB Worldwide, has appointed Iris Minnema as its managing director.

With 17 years of experience, and ten of them between DDB Amsterdam and DDB Dubai, Minnema will take over the leadership of the DDB Dubai office, reporting into Hubert Boulos, CEO Middle East.

Minnema has been a business director at DDB Dubai for the past four years, and in charge of some of the agency's top clients such as McDonald's, Dubai Parks and Resorts, Bollywood Park, Johnson & Johnson, and most recently Danone. On top of managing such a blue chip portfolio, she was also instrumental is winning all the clients in her portfolio with the exception of Johnson & Johnson which is a global DDB account.

Boulos said: "Iris' contribution in helping me lead the agency successfully over the past four years, has been tremendous and invaluable. The agency would not be the same without Iris. I am confident she is the right person to keep the positive momentum going and to take us to an even higher level of performance."

Commenting on her appointment, Minnema said: "I'm very excited to take on this new role within DDB Dubai. It's a tough market out there, but we have great talents that are eager to show what else we can do. It's all about the people, pushing the thinking further, being smart in times that are hard. I am confident, that we can hold on the positive changes of the last couple of years and look forward to showing what's next from DDB Dubai." – TradeArabia News Service




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