Stewart ... driving the change
OSN unveils new prices, packs
DUBAI, February 14, 2017
OSN, a leading entertainment network in the region, today launched new prices and new packs that will bring its breadth of world-class content to hundreds of thousands more subscribers.
The game-changing prices and packs are the first steps in a customer-first strategy that defines the ambitions of a #newOSN, the company said.
The company is placing its emphasis on delivering extraordinary value, ensuring customers get affordable access to the latest and exclusive entertainment OSN is renowned for, it said.
“The company launches its ‘new prices, new packs, new OSN’ strategy today after over six months of extensive research. 40,000 households across the region were surveyed to find out what they wanted. Their answer was clear: choice, flexibility and great value,” said a statement.
With prices starting from just Dh/SR79, the company is offering customers a choice of new sports, movies and entertainment packs that lets customers create their perfect mix and puts them in control of what they want to watch based on their available spending power, it said.
Faisal Hamad Al Ayyar, chairman of OSN, said: “OSN has consistently set benchmarks in the region’s entertainment landscape through its exclusive content partnerships and an unbeatable viewing experience. We are pushing the boundaries and making this value proposition available for one and all, marking a new era for the entertainment industry. This is the organic evolution of OSN, a response to what our customers want.”
OSN has streamlined the world of content it provides into convenient, easy-to-navigate packs that put customers in charge of their entertainment experience. From movies and sports, to series in Arabic, English, Tagalog and South Asian languages, new OSN opens doors to all the best content available at great value, it said.
Leading the drive to bring OSN within the reach of all customers is the organisation’s new chief executive officer Martin Stewart. Widely acknowledged for his contribution to the European pay TV industry, Stewart has served as director General of ONO, a Spanish broadband communication and entertainment company, and as chief financial officer for Sky, Europe’s leading entertainment company.
Since taking charge in August 2016, he has prioritised the company’s core values of putting customers first, offering unrivalled content and unbeatable value, the statement said.
“OSN’s deep and broad programming portfolio is unbeatable in this region with long-term exclusive deals with all the major international studios such as Disney, HBO, NBC Universal, Fox, Paramount, MGM, Sony and Warner Brothers, among others, ensuring customers always have a great line-up of ‘nowhere else’ content to enjoy,” it added. – TradeArabia News Service