Brndstr launches region’s first Bot Studio, VR Lab
DUBAI, January 10, 2017
UAE-based Brndstr, a creative tech house, has just opened the region's first dedicated Bot (Social Chat Robots) Studio and Virtual Reality Lab.
Established in June 2013, Brndstr set out to help brands integrate their internal systems into social media platforms allowing audiences to engage with the brand on a deeper level.
Using a suite of custom built technologies - Brndstr has helped brands to create real time solutions as part of marketing and advertising strategies, said a statement from the company.
Over the past three years Brndstr has created a strong name for itself by building hyper engaging campaigns for brands such as Coca-Cola, UBER, McDonalds, Nakheel and CNN, it said.
The idea for Brndstr came about when CEO and founder, Simon Hudson, was working at Groupon Middle East.
Hudson said: “Part of my role as a city planner was to listen to our audiences and see what deals they wanted to be featured.”
“At the time we had a huge number of Facebook fans but not so much website traffic. The idea was if we could integrate the deal wall into Facebook then users would essentially not have to leave Facebook to shop and buy,” he said.
“As creative director for the project I realised that it required a certain skill set of engineer who knew APIs in order to build such a product. We eventually built the deal wall but it took four months longer than planned and double the costs,” he added.
Hudson left Groupon in June 2013, put a business plan together and raised some seed funding to start what would be called Brndstr - a new tech start-up to help brands do what he had struggled to achieve.
Three years in - Brndstr has worked with over 150 brands across eight countries to generate in excess of half a billion impressions, helping to increase engagement by an average of 3.2x.
“The campaigns we have created for brands use our automated tech to instantly reply to a user when they engage with a social post,” explains Hudson.
“In 2013 the word BOTS was seen as spammy but this is essentially what we were building. By offering a user immediate gratification increased engagement dramatically and improved overall campaign metrics,” he said.
“People no longer needed to wait days to get a digital voucher for a free burger, they simply just had to retweet,” he added. – TradeArabia News Service