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Abou-Ezzeddine ... new role

Y&R names chief executive for Mena

NEW YORK, September 8, 2015

US-based Y&R Global, one of the leading global marketing communications companies, has named Ramzy Abou-Ezzeddine the chief executive officer (CEO) of Y&R in the Mena region.

Abou-Ezzeddine will oversee all of Y&R’s operations in the region, which includes the Intermarkets, Classic Partnership and Labstore agencies.

“The Middle East is an important part of our global network and corporate strategy. We have enormous strengths there already, including a deep bench of talent that consistently produces great work for our clients.   Ramzy’s appointment signals our continued commitment and focus on the region,” said David Sable, CEO of Y&R.

“He has deep insight into the region’s markets, a proven track record, and a strong passion for our business and our brands.  We see tremendous opportunity with him in place there going forward,” he added.

Abou-Ezzeddine spent the last 23 years in marketing communications positions across Mena.  He was most recently the group head of Marketing & Communication for Bank Audi s.a.l, the largest banking institution in Lebanon and one of the fastest-growing in the Mena region.

“I am delighted to join the global Y&R network, which is such an iconic agency,” said Abou-Ezzeddine.  “I have spent the past eight years on the client side and nearly twice that on the agency side.  I am looking forward to putting together all my experience on behalf of our clients — helping our clients and the agency live up to their potential in the region,” he added. – TradeArabia News Service




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