JCDecaux, a leading outdoor advertising company, has acquired Continental Outdoor Media, a leader in outdoor advertising in Africa, in partnership with a community owned investment company, Royal Bafokeng Holdings (RBH), with a 70-30 shareholding split.

RBH’s long-term investment approach, coupled with their commitment to the African markets resonated with JCDecaux, leading to the formation of this strategic partnership which leverages the strengths of both partners, said a statement.

With more than 36,000 advertising panels and a presence in 16 countries, JCDecaux has become a top outdoor advertising company in Africa. - TradeArabia News Service