Brndstr, a Dubai-based tech startup, has officially launched ‘Innbx,’ a new mobile app to dive brand campaigns on Instagram at the ongoing event in New York, US.

Innbx is a free mobile application developed to enhance the way brands engage with users on Instagram, allowing people to manage multiple accounts, to categorise followers in groups and to save social content directly onto mobile phones, said a statement.

It was developed initially for creative agencies to manage and monitor several Instagram accounts and hashtags as part of any Brndstr campaign, it said.

The newly launched mobile application was unveiled at TechCrunch Disrupt, which welcomed venture capitalists and international entrepreneurs under two years old to compete for the Disrupt Cup.

Simon Hudson, chief executive officer and founder of Brndstr, said: “We are proud to be part of TechCrunch Disrupt 2015. With the launch of Innbx, companies will now have an opportunity to take their marketing campaigns to the next level and as posted content continues to grow, we believe users will find the ability to group content extremely useful”.

The start-up was founded with a clear objective aimed at helping brands create real-time, in-the-moment campaigns. Focused initially on Twitter, Brndstr’s focus was to help brands and agencies build engaging campaigns using its custom built technology together with the Twitter API’s and Ads Platform.

The company’s underlining vision is to help businesses capitalise on their social networks by converting their existing fan base into brand ambassadors in exchange for rewards.

Brndstr developed a suite of interactive tools on Twitter that allows companies to automatically respond to hashtags with offers and vouchers, as well as tweet performance analytics of all users. - TradeArabia News Service