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Dubai mall to mark Chinese new year with cultural activities

DUBAI, February 16, 2015

Mall of the Emirates, Majid Al Futtaim’s leading shopping, leisure and entertainment destination committed to redefining the shopper experience, is set to usher in the Chinese New Year with cultural performances from February 17 to March 5.  

The start of 2015 in the Chinese calendar - the ‘Year of the Sheep’ - will see great moments for everyone created at Mall of the Emirates through a themed campaign which includes engaging family-friendly activities, exclusive offers from luxury retail partners, and daily shopping sprees to be won, said a statement.

As a growing number of visitors from China have made Mall of the Emirates their destination of choice, the mall has Mandarin-speaking staff onsite as well as incentives from leading Chinese credit card company Union Pay, which has selected Mall of the Emirates as a strategic partner.

Hussain Moosa, associate director for Shopping Malls, MAF Properties, said“Chinese guests are a growing and vital part of the Mall of the Emirates community, and celebrating Chinese New Year enables all shoppers to enjoy the color and energy of this holiday period.

“To usher in the 'Year of the Sheep, we are extending the mall’s Chinese New Year celebration to two weeks with compelling shows, offers, and rewards for shoppers  as well as exclusive opportunities from our luxury retail partners.”

The festive ambiance at Mall of the Emirates during this period will provide a ‘home away from home’ feel for Chinese residents and visitors, said the statement.

The line-up of artistry will include umbrella dance; fan dance; traditionally-dressed golden Chinese dolls representing a wealthy couple called JinTongYuNv will tour the mall to bring prosperity to shoppers; and lion dance, it added. - TradeArabia News Service




Tags: performance | mall | Chinese | cultural | new | year |

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