The global impact of the media industry’s evolving mega trends will be the focus of a platform for the broadcast, production, content delivery, digital media and satellite sectors across the Middle East, Africa and South Asia (Measa) region, according to a report.

Cabsat 201 will run from March 10 to 12 at the Dubai World Trade Centre, highlighting how regional companies can adopt products and strategies to drive monetisation and growth opportunities, said the Emirates News Agency (WAM) report.

The Middle East and North Africa (Mena) media market is expected to grow from $16 billion last year to $24 billion in 2019, according to strategy and analysis of Cabsat.

It will examine how global media and entertainment organisations are driving innovation into their businesses and content offerings amid the convergence of international broadcast, film, production, internet, telecom and consumer electronics sectors.
 
The show will present disruptive trends delivering transformational change to the region via an exciting roster of new and enhanced features.

It include specialist conferences and training sessions, satellite talks, the all-new Content Market Place featuring MBC Group and Stargate Studios, and an enlarged Content Delivery Hub - a key attraction for exhibitors specialising in anywhere and everywhere connected content platforms.
 
"With the total advertising spend in entertainment and media across the Middle East and Africa due to increase from $43.5 billion in 2014 to $65.9 billion in 2018, Cabsat 2015 provides a dedicated industry platform for regional media companies to absorb innovation-driven, best-practice business strategies to enhance their products for the benefit of viewers and consumers," Trixie LohMirmand, senior vice president, Exhibitions and Events Management, DWTC, was quoted as saying.

The show will feature an expanded conference with the second annual Cabsat and NAB Show Collaborative Conference and the inaugural Post-Production Training Conference.

With a primary theme of 'Connecting Live Content Opportunities', key conference highlights include presentations by international heavyweights from entities such as ESPN, NBA (National Basketball Association), ITV UK, Huffington Post, Creative Grid and Ericsson Media Room.
 
It will feature a Cabsat Content Market Place - a new dedicated zone for creators, distributors and broadcasters of filmed entertainment content to showcase 'Pay-TV' and 'Free-to-Air' content offerings - will showcase multiscreen and second screen capabilities and associated monetisation opportunities.

Primarily a content, distribution and exchange platform, the Content Market Place will be aimed at Measa's third party channel suppliers including Cable, Telco's, advertising agencies, Satellite content providers, 'Pay-TV' and 'Free-to-Air' operators, and all international broadcasters, TV channel owners and content owners.
 
Meanwhile, the launch of a new mobile app will allow executives more capacity to search and schedule meetings with the most relevant global and regional companies before the show.